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首页> 外文期刊>Journal of broadcasting & electronic media >The Impact of Context Collapse and Privacy on Social Network Site Disclosures
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The Impact of Context Collapse and Privacy on Social Network Site Disclosures

机译：上下文崩溃和隐私对社交网站披露的影响

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摘要

A large body of research argues that self-presentation strategies vary based on audience. But what happens when the technical features of Web sites enable-or even require-users to make personal disclosures to multiple audiences at once, as is often the case on social network sites (SNSs)? Do users apply a lowest common denominator approach, only making disclosures that are appropriate for all audience members? Do they employ technological tools to disaggregate audiences? When considering the resources that can be harnessed from SNS interactions, researchers suggest users need to engage with their network in order to reap benefits. The present study presents a model including network composition, disclosures, privacy-based strategies, and social capital. Results indicate that (1) audience size and diversity impacts disclosures and use of advanced privacy settings, (2) privacy concerns and privacy settings impact disclosures in varying ways; and (3) audience and disclosure characteristics predict bridging social capital.
机译：大量研究认为，自我展示策略因受众而异。但是，当网站的技术功能（甚至要求用户）一次向多个受众公开个人信息时，会发生什么呢？在社交网站（SNS）上通常如此？用户是否采用最低公分母方法，仅进行适合所有受众成员的披露？他们是否使用技术工具来分解受众？在考虑可以从SNS交互中利用的资源时，研究人员建议用户需要与他们的网络互动才能获得收益。本研究提出了一个模型，包括网络组成，披露，基于隐私的策略和社会资本。结果表明：（1）受众规模和多样性影响披露和高级隐私设置的使用；（2）隐私问题和隐私设置以不同方式影响披露； （3）受众和披露特征预测了社会资本的桥梁。

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