Understanding Media Diversity: Structural and Organizational Factors Influencing Minority Employment in Local Commercial Television

C. Ann Hollifield; Clay W. Kimbro

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Understanding Media Diversity: Structural and Organizational Factors Influencing Minority Employment in Local Commercial Television

机译：了解媒体多样性：影响本地商业电视中少数族裔就业的结构和组织因素

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Diversity is a key management issue for media companies serving increasingly diverse audiences. This study uses FCC employment reports, census data, and industry data over 30 years to examine the structural and organizational factors related to minority hiring in U.S. commercial television stations. The study finds external variables explain most of the variance and draws on organizational-diversity theory to conclude industry leaders don't yet view workforce diversity as a strategic management issue.

机译：对于服务于日益多样化的受众的媒体公司而言，多样性是关键的管理问题。这项研究使用了30年来的FCC就业报告，人口普查数据和行业数据，来研究与美国商业电视台雇用少数族裔有关的结构和组织因素。该研究发现外部变量可以解释大多数差异，并利用组织多样性理论得出结论，行业领导者尚未将劳动力多样性视为战略管理问题。

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来源
《Journal of broadcasting & electronic media》 |2010年第2期|P.228-247|共20页
作者
C. Ann Hollifield; Clay W. Kimbro;
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作者单位

Departmentof Telecommunications at the University of Georgia;

rnGrady College of lournalism & Mass Communications at the University of Georgia;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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Understanding Media Diversity: Structural and Organizational Factors Influencing Minority Employment in Local Commercial Television

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