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首页> 外文期刊>Journal of broadcasting & electronic media >The Pigskin and the Picture Tube: The National Football League's First Full Season on the CBS Television Network
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The Pigskin and the Picture Tube: The National Football League's First Full Season on the CBS Television Network

机译：猪皮和显像管：CBS电视网络上的国家橄榄球联盟第一个完整赛季

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摘要

This article describes the efforts of the Columbia Broadcasting System to telecast the National Football League's 1956 season on the CBS Television Network. The network established a pattern of multiple regional telecasts and a shift from local to network control of professional football telecasts. Drawing on historical documents and oral history interviews, the article describes the conditions that led CBS to consider telecasting professional football. In addition, it examines the negotiations between the network and the NFL as well as the technical and contractual challenges that CBS had to overcome for professional football's first full season on network television.
机译：本文介绍了哥伦比亚广播公司在CBS电视网络上广播全国橄榄球联盟1956赛季的努力。该网络建立了多个区域广播的模式，以及从本地控制转为职业橄榄球广播的网络控制。本文利用历史文献和口述历史访谈，介绍了导致CBS考虑转播职业足球的条件。此外，它还研究了网络与NFL之间的谈判以及CBS在网络电视上职业橄榄球的第一个完整赛季必须克服的技术和合同挑战。

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