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首页> 外文期刊>Journal of broadcasting & electronic media >Sexual and Violent Imagery in Movie Previews: Effects on Viewers' Perceptions and Anticipated Enjoyment
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Sexual and Violent Imagery in Movie Previews: Effects on Viewers' Perceptions and Anticipated Enjoyment

机译：电影预览中的性暴力图像：对观看者的感知和预期享受的影响

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摘要

Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers'anticipated perceptions and enjoyment of previewed films. In neither study were portrayals of sex or violence directly associated with greater anticipated enjoyment However, both studies provided evidence that sexual and violent portrayals may indirectly enhance viewers' enjoyment via perceptions of heightened suspense (Study 1) or heightened humor (Study 2). These results are discussed in terms of viewers' responses to media images of sexuality and violence, and the importance of these portrayals in the marketing of motion pictures.
机译：进行了两个实验，以探讨电影预告中包含的性​​爱和暴力图像对观众的预期感知和预告电影的欣赏的贡献。在这两项研究中，没有将性或暴力的刻画与预期的更多享乐直接相关。但是，两项研究均提供了证据，表明性和暴力刻画可以通过增加悬念（研究1）或增强幽默（研究2）来间接提高观众的娱乐性。将根据观众对性和暴力媒体图像的反应以及这些刻画在电影营销中的重要性来讨论这些结果。

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