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Rethinking Marshall McLuhan: Reflections on a Media Theorist

机译：反思马歇尔·麦克卢汉：对媒体理论家的思考

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One of the striking features of mass communication theory in the millennial decade has been the reemergence of Marshall McLuhan (1911-1980). McLuhan's prominence is not what it was during the peak of his influence during the mid-1960s, but McLuhan is currently undergoing a revival. Wired magazine and various Internet-oriented publications have adopted McLuhan as the patron saint of the digital age (Wolf, 1996). McLuhan's phrases such as the "global village" and the "medium is the message" provide support for those commentators who view McLuhan as the oracle of the digital era. During the past decade, more than a dozen new books and countless articles have been published focusing on McLuhan, including Levinson's (1999) Digital McLuhan, Gordon's (1997) biography Marshall McLuhan, and Theall's (2001) The Virtual Marshall McLuhan. The media ecology movement spearheaded by scholars at New York University and Fordham University has celebrated McLuhan as one of the major thinkers of the 20th century.
机译：千禧年间大众传播理论的显着特征之一是马歇尔·麦克卢汉（Marshall McLuhan，1911-1980）的复兴。麦克卢汉（McLuhan）的突出地位并不是1960年代中期他影响力达到顶峰时的那种，但是麦克卢汉（McLuhan）目前正在复兴。有线杂志和各种面向互联网的出版物都采用麦克卢汉作为数字时代的守护神（Wolf，1996）。麦克卢汉（McLuhan）的短语，例如“地球村”和“媒介就是信息”，为那些将麦克卢汉视为数字时代的先知的评论员提供了支持。在过去的十年中，已经出版了十多本有关麦克卢汉的新书和无数文章，包括列文森（1999）的数字麦克卢汉，戈登（1997）的传记马歇尔·麦克卢汉和泰洛（2001）的虚拟马歇尔·麦克卢汉。由纽约大学和福特汉姆大学的学者带头的媒体生态学运动将麦克卢汉庆祝为20世纪主要思想家之一。

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