• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of broadcasting & electronic media >Broadcast Research in the Americas: Revisiting the Past and Looking to the Future
【24h】

Broadcast Research in the Americas: Revisiting the Past and Looking to the Future

机译：美洲广播研究：回顾过去并展望未来

获取原文
获取原文并翻译 | 示例
       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Canada, Latin America, and the United States have assumed great international significance in the past few decades as borders wither, goods and people move more freely around the globe, and finance takes on a more integrated and powerful role in global marketplaces. Trade agreements like the North American Free Trade Agreement (NAFTA), transnational production ventures such as those springing up in Vancouver, Montreal, Toronto, Miami, and heavily traded regional markets in Latin America, for products such as telenovelas, to some degree advance trends that are likely to grow with little incentive to arrest development. The long experience of almost all the nations in the Americas with various modifications on commercial broadcasting also reveals trends that may be coming elsewhere. In this respect, the United States has been the leader in developing this pattern in both North and South America. Until recently, Canada resisted the trend to prioritize the commercial approach to electronic media. It should be noted that Canada is under no obligation to open its cultural markets to NAFTA. The Canadian government regards broadcasting as a cultural industry (Bird, 1988). Nonetheless, Canadian media are strongly supported by advertising, which has long been a significant force in industrializing nations like Brazil and Mexico and to a degree in smaller, heavily challenged cultures and states like Bolivia and Haiti.
机译：在过去的几十年中，加拿大，拉丁美洲和美国在全球范围内日益衰落，边境，货物和人员更自由地流动，金融在全球市场上发挥了更加综合和强大的作用，在国际上具有重要意义。诸如北美自由贸易协定（NAFTA）的贸易协定，在温哥华，蒙特利尔，多伦多，迈阿密兴起的跨国生产企业以及拉美地区的产品交易量很大的拉丁美洲地区市场，在某种程度上推动了趋势的发展。可能会增长而没有动力阻止发展。美洲几乎所有国家对商业广播进行各种修改的长期经验也揭示了可能会在其他地方出现的趋势。在这方面，美国一直是北美和南美发展这种模式的领导者。直到最近，加拿大仍拒绝将电子媒体的商业方法置于优先地位的趋势。应当指出，加拿大没有义务向北美自由贸易协定开放其文化市场。加拿大政府将广播视为一种文化产业（Bird，1988年）。尽管如此，加拿大媒体仍然受到广告的大力支持，而广告在巴西和墨西哥等工业化国家中一直发挥着重要作用，在玻利维亚和海地等规模较小，面临严峻挑战的文化和州中也发挥了一定作用。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号