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Channel Repertoires: Using Peoplemeter Data in Beijing

机译:频道资料表:在北京使用Peopleometer数据

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摘要

Channel repertoires, the subsets of available channels that viewers actually watch, have typically been measured by relying on respondent recall. Using minute-by-minute peoplemeter data from Beijing, this study operationalized channel repertoire as the channels actually watched for 10 or more consecutive minutes during the week. On average, Chinese viewers used 13 channels, about one third of those available. Older network and local channels accounted for most of the time spent viewing. A regression model was established in which total time spent viewing TV and cable subscription explained 65% of the total variance in repertoire size.
机译:频道曲目是观众实际观看的可用频道的子集,通常是依靠受访者的回忆来衡量的。这项研究使用北京的逐分钟计步器数据,对频道的曲目进行了操作,因为这些频道实际上在一周中连续观看了10分钟或更长时间。平均而言,中国观众使用了13个频道,约占可用频道的三分之一。较旧的网络和本地频道占了观看时间的大部分。建立了一个回归模型,其中花在看电视和收看有线电视上的总时间解释了所有曲目大小差异的65%。

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