Business models in the business-to-business and business-to-consumer worlds - what can each world learn from the other?

Stott Ryan Neill; Stone Merlin; Fae Jane

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Business models in the business-to-business and business-to-consumer worlds - what can each world learn from the other?

机译：企业对企业和企业对消费者世界中的商业模型-每个世界可以从彼此中学到什么？

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摘要

Purpose - The purpose of this research is to identify how managers can apply the results of academic research into the concept of business models for creating and evaluating possible models for their businesses.

机译：目的-这项研究的目的是确定管理人员如何将学术研究的结果应用到业务模型的概念中，以为其业务创建和评估可能的模型。

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来源
《Journal of business & industrial marketing》 |2016年第8期|943-954|共12页
作者
Stott Ryan Neill; Stone Merlin; Fae Jane;
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作者单位

Int Data Corp IDC, London, England;

Merlin Stone Consulting, London, England;

Ozimek, London, England;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Logistics; Business models; Solutions; Business strategy; Airlines;

机译：物流;业务模型;解决方案;业务战略;航空公司;

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Business models in the business-to-business and business-to-consumer worlds - what can each world learn from the other?

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