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首页> 外文期刊>The Journal of Business & Industrial Marketing >Strategies for sustaining the edge in offshore outsourcing of services: the case of India
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Strategies for sustaining the edge in offshore outsourcing of services: the case of India

机译：维持离岸服务外包优势的策略：以印度为例

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摘要

Purpose - Offshore outsourcing offers competitive advantages when goods and services are produced economically and with acceptable or superior quality by suppliers located outside a firm's home country. The purpose of this paper is to focus on India as a destination for offshore outsourcing of services and the challenges it faces in maintaining its leadership in this area. The paper discusses the growth of services outsourcing and the economic and environmental forces that have contributed to the outsourcing of high-end services, also known as knowledge process outsourcing (KPO). Design/methodology/approach - This article surveys the literature of offshore outsourcing and identifies strategic drivers and options that can help India to grow and consolidate its position as an exporter of services and build long-term competitive advantages in its relationships with global partners. To understand why nations gain competitive advantage in certain industries, Porter's "diamond" model is utilized as a broad framework for examining policies and national strategies that can sustain India's competitive advantage in outsourcing of knowledge-based services. The paper discusses India's current and prospective assets and liabilities that correspond to the model's four components. Findings - The article discusses India's competitive edge as a leading supplier of knowledge-based services and proposes a model for sustaining this edge. The model proposes key policy steps to move from the current position (e.g. supplier of business process outsourcing services) to a role of knowledge leader by providing advanced value added services to global clients. This model suggests ways in which a supplier nation can gain leverage in the value chain. Research limitations/implications - The article is conceptual, not empirical. Public and corporate policy implications are presented to strengthen India's competitive advantages in outsourced services. Practical implications - The article presents a strategic roadmap with policy implications that can help move India up the value chain from being primarily a destination for low-end business process outsourcing (BPO) to that of a co-equal, high value-adding partner or principal who offers knowledge leadership in the design and delivery of services for global markets. Originality/value - The article discusses a nation's technical strengths, as well as cultural and infrastructure weaknesses, that can contribute to volatility as a global outsourcing leader. The article also presents strategies that can reduce a nation's vulnerabilities to competitive actions.
机译：目的-当公司本国以外的供应商以经济的方式生产质量和可接受的或优质的产品和服务时，离岸外包可提供竞争优势。本文的目的是将重点放在印度作为离岸服务外包的目的地，以及印度在保持其在这一领域的领导地位方面面临的挑战。本文讨论了服务外包的增长以及对高端服务外包（也称为知识流程外包（KPO））做出贡献的经济和环境力量。设计/方法/方法-本文调查了离岸外包的文献，并确定了战略驱动因素和选择方案，可以帮助印度发展和巩固其作为服务输出国的地位，并在与全球合作伙伴的关系中建立长期竞争优势。为了理解国家为什么在某些行业中获得竞争优势，波特的“钻石”模型被用作审查政策和国家战略的广泛框架，这些政策和国家战略可以在外包知识型服务方面维持印度的竞争优势。本文讨论了与模型的四个组成部分相对应的印度的流动资产和预期资产和负债。调查结果-本文讨论了印度作为基于知识的服务的领先供应商的竞争优势，并提出了维持这种优势的模型。该模型提出了关键的政策步骤，可以通过为全球客户提供高级增值服务来从当前位置（例如业务流程外包服务的供应商）转变为知识领袖的角色。该模型提出了供应国可以在价值链中发挥杠杆作用的方法。研究局限性/含义-本文仅是概念性而非经验性的。提出了公共和公司政策的含义，以增强印度在外包服务方面的竞争优势。实际意义-本文提出了具有政策意义的战略路线图，可以帮助印度在价值链上从最初的低端业务流程外包（BPO）目的地转变为平等，高附加值的合作伙伴或合作伙伴。负责在全球市场设计和提供服务方面发挥知识领导作用的校长。原创性/价值-本文讨论了一个国家的技术优势以及文化和基础设施方面的弱点，这些弱点可能会助长全球外包领导者的动荡。本文还提出了可以减少一个国家因竞争而遭受的脆弱性的战略。

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