Organizational memory: a new perspective on the organizational buying process

Jeong Eun Park; Michele D. Bunn

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Organizational memory: a new perspective on the organizational buying process

机译：组织记忆：组织购买过程的新视角

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摘要

Although there is increasing interest in the organizational learning process appearing in the marketing literature, there is relatively little research that relates these concepts to the organizational buying process. In particular, the concepts involving organizational memory may provide a new perspective on the information search activities of organizational buyers. We provide a brief background on organizational memory and propose a conceptual framework to delineate key variables and relationships. Using two company case studies, we provide examples of eight buying situations defined by differing levels of complexity, physical memory, and cognitive memory and discuss the implications for information search and the type of judgment used.

机译：尽管人们对营销文献中出现的组织学习过程越来越感兴趣，但是很少有研究将这些概念与组织购买过程联系起来。特别是，涉及组织记忆的概念可以为组织购买者的信息搜索活动提供新的视角。我们提供了有关组织记忆的简短背景，并提出了一个概念框架来描述关键变量和关系。通过使用两个公司案例研究，我们提供了由复杂性，物理记忆和认知记忆的不同级别定义的八个购买情况的示例，并讨论了信息搜索的含义和所使用的判断类型。

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来源
《The Journal of Business & Industrial Marketing》 |2003年第3期|p.237-255|共19页
作者
Jeong Eun Park; Michele D. Bunn;
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作者单位

Department of Management and Marketing, Culverhouse College of Commerce Business and Administration, The University of Alabama, Tuscaloosa, Alabama, USA;

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原文格式 PDF
正文语种 eng
中图分类贸易经济;
关键词
business-to-business marketing; organizations; buying behaviour;

机译：企业对企业营销;组织;购买行为;

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专利

1. Organizational Memory as Objects, Processes, and Trajectories: An Examination of Organizational Memory in Use [J] . MARK S. ACKERMAN, CHRISTINE HALVERSON Computer supported cooperative work . 2004,第2期

机译：组织记忆作为对象，过程和轨迹：对使用中的组织记忆的检查
2. Knowledge Creation and Organizational Performance: Moderating and Mediating Processes from an Organizational Agility Perspective [J] . Chung Ting-Ting (Rachel), Liang Ting-Peng, Peng Chih Hung, AIS Transactions on Human-Computer Interaction . 2019,第2期

机译：知识创造与组织绩效：从组织敏捷性角度审视和调解流程
3. Organizational and Technological Options for Business Process Management from the Perspective of Web 2.0 Results of a Design Oriented Research Approach with Particular Consideration of Self-Organization and Collective Intelligence [J] . Dominik Vanderhaeghen, Peter Fettke, Peter Loos Business & Information Systems Engineering . 2010,第1期

机译：从Web 2.0角度出发的业务流程管理的组织和技术选择，一种基于设计的研究方法，特别考虑了自组织和集体智能的结果
4. PROCESS MANAGEMENT IN COLLABORATIVE NETWORKED ORGANIZATIONS: A PERSPECTIVE UNDER THE SCOPE OF ORGANIZATIONAL MEMORY [C] . Leandro Loss, Leonardo Leocadio Coelho de Souza, Ricardo Jose Rabelo IFIP(International Federation for Information Processing) International Conference on Information Technology for Balanced Automation Systems; 20080623-25; Porto(PT) . 2008

机译：协作网络组织的过程管理：组织内存范围内的一个视角
5. Influence patterns in organizational buying behavior: An organizational network perspective [D] . Ronchetto, John Robert, Jr. 1988

机译：组织购买行为中的影响模式：组织网络的角度
6. Functional organization of spatial and nonspatial working memory processing within the human lateral frontal cortex [O] . Adrian M. Owen, Chantal E. Stern, Rodney B. Look, 1998

机译：人外侧额叶皮层空间和非空间工作记忆处理的功能组织
7. Organizational Memory as Objects, Processes, and Trajectories: An Examination of Organizational Memory in Use [O] . Mark S. Ackerman, Christine Halverson 2004

机译：组织内存作为对象，流程和轨迹：检查使用中的组织内存

Organizational memory: a new perspective on the organizational buying process

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