Total Relationship Marketing, 3rd ed.: Marketing Management, Relationship Strategy, CRM, and a New Dominant Logic for the Value-Creating Network Economy, by Evert Gummesson

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Total Relationship Marketing, 3rd ed.: Marketing Management, Relationship Strategy, CRM, and a New Dominant Logic for the Value-Creating Network Economy, by Evert Gummesson

机译：全面关系营销，第三版：营销管理，关系策略，CRM和价值创造网络经济的新主导逻辑，作者：Evert Gummesson

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《Journal of Business-to-Business Marketing》 |2012年第1期|p.93-96|共4页
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Total Relationship Marketing, 3rd ed.: Marketing Management, Relationship Strategy, CRM, and a New Dominant Logic for the Value-Creating Network Economy, by Evert Gummesson

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