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首页> 外文期刊>Journal of business communication >Change But no Climate Change: Discourses of Climate Change in Corporate Social Responsibility Reporting in the Oil Industry
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Change But no Climate Change: Discourses of Climate Change in Corporate Social Responsibility Reporting in the Oil Industry

机译：变化但没有气候变化：石油行业企业社会责任报告中关于气候变化的论述

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Using corpus-linguistic tools and methods, this article investigates the discourses of climate change in corporate social responsibility and environmental reports produced by major oil companies from 2000 to 2013. It focuses on the frequency of key references to climatic changes and examines in detail discourses surrounding the most frequently used term "climate change." The analysis points to shifting patterns in the ways in which climate change has been discursively constructed in the studied sample. Whereas in the mid-2000s, it was seen as a phenomenon that something could be done about; in recent years, the corporate discourse has increasingly emphasized the notion of risk portraying climate change as an unpredictable agent. A proactive stance signaled by the use of force metaphors is offset by a distancing strategy often indicated through the use of hedging devices and "relocation" of climate change to the future and other stakeholders. In doing so, the discourse obscures the sector's large contribution to environmental degradation and "grooms" the public perception to believe that the industry actively engages in climate change mitigation. At the methodological level, this study shows how a combination of quantitative corpus-linguistic and qualitative discourse-analytical techniques can offer insights into the existence of salient discursive patterns and contribute to a better understanding of the role of language in performing ideological work in corporate communications.
机译：本文使用语料库语言工具和方法，对2000年至2013年主要石油公司在企业社会责任和环境报告中有关气候变化的论述进行了调查。它着眼于主要参考气候变化的频率，并详细研究了围绕气候变化的论述最常用的术语“气候变化”。分析指出，在研究的样本中以离散方式构造气候变化的方式涉及转变模式。在2000年代中期，人们认为这是可以解决的现象。近年来，公司讨论越来越强调风险的概念，将气候变化描述为不可预测的因素。通过使用武力隐喻发出的积极姿态被经常通过使用套期保值工具和将气候变化“转移”给未来及其他利益相关者的疏远策略所抵消。这样一来，这种话语就掩盖了该行业对环境恶化的巨大贡献，并掩盖了公众“认为”该行业积极参与缓解气候变化的看法。在方法论层面，这项研究表明定量语料-语言学和定性语篇-分析技术的结合如何能够提供对显着话语模式存在的见解，并有助于更好地理解语言在公司传播中执行意识形态工作的作用。

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