...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Ethics >What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization-Public Relationships
【24h】

What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization-Public Relationships

机译：使CSR通信导致CSR参与是什么？测试企业社会责任协会，CSR可信度和组织公共关系的调解效果

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study examines consumers' uses of corporate social responsibility (CSR) communication channels, the relationship of such uses to consumers' CSR awareness, and the mechanisms through which consumers' CSR awareness can lead to their intention to participate in CSR activities. Specifically, we explored the mediation effects of consumers' CSR associations with a company, consumers' assessment of the company's CSR credibility, and consumers' perceptions of their relationship with the company, applying the conceptual frameworks of the uses and gratification theory, source credibility theory, and organization-public relationship (OPR) scholarship. We conducted an online survey of a company's customers (N=394), and the results showed that their level of awareness of the company's CSR activities was positively related to the degree of use of all communication channels through which they received CSR messages, except CSR reports. The degree of the customers' awareness of the company's CSR programs, however, did not always correspond to the customers' intention to participate in the programs: a crucial condition mediating between the customers' knowledge of CSR programs and their intention to participate in the programs was their associating the company with CSR. The CSR associations influenced CSR credibility and perceived OPR quality, which, in turn, led to CSR participation intention. We discuss the theoretical and practical implications of these findings.
机译：本研究审查了消费者的企业社会责任（CSR）沟通渠道的用途，对消费者的CSR意识的这种用法的关系，以及消费者的CSR意识的机制可能导致他们参与CSR活动的意图。具体而言，我们探讨了消费者企业社会责任协会与公司的调解效果，消费者对公司企业社会责任可信度的评估，以及消费者对其与公司关系的看法，应用了利用和满足理论的概念框架，源信誉理论，组织公共关系（OPR）奖学金。我们对公司客户进行了在线调查（n = 394），结果表明，他们对公司的企业社会责任活动的认识水平与所有通信渠道的使用程度正相关，除了CSR之外，他们收到了CSR消息的所有通信渠道报告。然而，客户对公司企业社会责任方案的认识程度并不总是对应于客户参与计划的意图：在客户对企业社会责任计划知识及其参与方案的意图之间调解的重要条件他们将公司与CSR联系起来。 CSR关联影响了CSR可信度和感知的OPR质量，反过来导致CSR参与意图。我们讨论了这些发现的理论和实践意义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号