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The Link Between Social Movements and Corporate Social Initiatives: Toward a Multi-level Theory

机译:社会运动与企业社会倡议之间的联系:走向多层次理论

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This article offers a first step toward a multi-level theory linking social movements to corporate social initiatives. In particular, building on the premise that social movements reflect ideologies that direct behavior inside and outside organizations, this essay identifies mechanisms by which social movements induce firms to engage with social issues. First, social movements are able to influence the expectations that key stakeholders have about firms' social responsibility, making corporate social initiatives more attractive. Second, through conflict or collaboration, they shape firms' reputation and legitimacy. And third, social movements' ideologies manifest inside the corporations by triggering organizational members' values and affecting managerial cognition. The essay contributes to the literatures on social movements and CSR, extends the understanding of how ideologies are manifested in movement-business interactions, and generates rich opportunities for future research.
机译:本文为将社会运动与公司社会活动联系起来的多层次理论迈出了第一步。特别是,在社会运动反映了指导组织内部和外部行为的意识形态的前提下,本文确定了社会运动促使企业参与社会问题的机制。首先,社会运动能够影响主要利益相关者对公司社会责任的期望,从而使公司的社会倡议更具吸引力。其次,通过冲突或协作,它们塑造了公司的声誉和合法性。第三,社会运动的意识形态通过触发组织成员的价值观并影响管理认知来体现在公司内部。本文为有关社会运动和企业社会责任的文献做出了贡献,扩展了对意识形态如何在运动与商业互动中体现的理解,并为以后的研究提供了丰富的机会。

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