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Battling the Devolution in the Research on Corporate Philanthropy

机译:与公司慈善研究抗争

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摘要

The conceptual literature increasingly portrays corporate philanthropy (CP) as an old-fashioned and ineffective operationalization of a firm's corporate social responsibility. In contrast, empirical research indicates that corporations of all sizes, and both in developed and emerging economies, actively practice CP. This disadvan-taged status of the concept, and research, on CP, complicates the advancement of our knowledge about the topic. In a systematic review of the literature containing 122 journal articles on CP, we show that this business practice is loaded with unique characteristics, strengths, and weaknesses, and both conceptual and practical challenges that require renewed attention. We identify six interrelated but distinctive research themes in the literature: concept, motives, determinants, practices, business outcomes, and social outcomes. Dividing the literature on CP into six research themes creates an insightful comprehensive map of this intellectual terrain. Moreover, we distinguish among the level at which CP is analyzed: individual, organizational, institutional, or any combination of these levels. The review reveals significant gaps in the knowledge on CP. Most importantly we find that the conceptualization is limited, the research is mostly quantitative, the effects of CP on society are severely under-researched, and there is a lack of multilevel analyses. A detailed future research agenda is offered, including specific suggestions for research designs and measurements.
机译:概念文献越来越多地将公司慈善(CP)描绘为公司的企业社会责任的老式且无效的运营方式。相比之下,实证研究表明,发达经济体和新兴经济体的各种规模的公司都在积极地实施CP。对CP的概念和研究的这种落后的状态使我们对该主题的知识的发展变得复杂。在对包含CP的122篇期刊文章的文献进行的系统回顾中,我们表明,这种业务实践具有独特的特征,优点和缺点,并且在概念和实践方面都需要重新关注。我们在文献中确定了六个相互关联但独特的研究主题:概念,动机,决定因素,实践,业务成果和社会成果。将关于CP的文献分为六个研究主题,可以创建有关该知识领域的有见地的全面地图。此外,我们区分了CP的分析级别:个人,组织,机构或这些级别的任意组合。审查发现有关CP的知识存在重大差距。最重要的是,我们发现概念化是有限的,研究大多是定量的,对CP对社会的影响研究不足,并且缺乏多层次分析。提供了详细的未来研究议程,包括有关研究设计和测量的具体建议。

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