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首页> 外文期刊>Journal of Business Ethics >The Framing of Corporate Social Responsibility and the Globalization of National Business Systems: A Longitudinal Case Study
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The Framing of Corporate Social Responsibility and the Globalization of National Business Systems: A Longitudinal Case Study

机译：企业社会责任的形成与国家商业体系的全球化：一个纵向案例研究

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摘要

The globalization movement in recent decades has meant rapid growth in trade, financial transactions, and cross-country ownership of economic assets. In this article, we examine how the globalization of national business systems has influenced the framing of corporate social responsibility (CSR). This is done using text analysis of CEO letters appearing in the annual reports of 15 major corporations in Sweden during a period of transformational change. The results show that the discourse about CSR in the annual reports has changed from a national and communitarian view of social responsibility (cf. a negotiated view of CSR) toward an international and individualistic view of social responsibility (cf. a self-regulating view of CSR). The article contributes theoretically (1) by adding a national-global dimension to previous conceptualizations of CSR and (2) by showing that the rise of CSR discourse and activities in the last 10 years does not have to imply an increased commitment and interest in corporate responsibility per se, only that there are increased societal expectations that corporations should develop the capability to act more independently as moral agents.
机译：近几十年来的全球化运动意味着贸易，金融交易和经济资产的跨国所有权的快速增长。在本文中，我们研究了国家业务系统的全球化如何影响企业社会责任（CSR）的框架。这是通过对转型期变革期间瑞典15家主要公司的年度报告中出现的CEO来信进行文本分析来完成的。结果表明，年度报告中有关企业社会责任的论述已从国家和社区的社会责任观点（参见协商的企业社会责任观点）转变为国际和个人主义的社会责任观点（参见对社会责任的自我调节观点）。 CSR）。本文在理论上做出了贡献（1）通过在以前的CSR概念上增加一个国家-全球维度，并且（2）通过显示过去10年中CSR话语和活动的兴起并不一定意味着对公司的承诺和兴趣的增加。责任本身，只是人们对社会的期望越来越高，即公司应该发展出能够更独立地充当道德主体的能力。

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