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首页> 外文期刊>Journal of Business Ethics >Fairtrade Facts and Fancies: What Kenyan Fairtrade Tea Tells us About Business' Role as Development Agent
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Fairtrade Facts and Fancies: What Kenyan Fairtrade Tea Tells us About Business' Role as Development Agent

机译：公平贸易的事实和幻想：肯尼亚公平贸易茶会向我们介绍企业在发展中的作用

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Various promising claims have been made that business can help alleviate poverty, and can do so in ways that add value to the bottom line. This article begins by highlighting that the evidence for such claims is not especially strong, particularly if business is thought of as a development agent, i.e. an organization that consciously and accountably contributes towards pro-poor outcomes. It goes on to ask whether, if we did know more about either the business case or the poverty alleviation case, would this give cause for greater optimism that business could make a significant contribution to development. By exploring the experiences of producers of Fairtrade tea in Kenya, we reveal the complex nature of what constitutes a beneficial outcome for the poor and marginalized, and the gap that can exist between ethical intentions and the experience of their intended beneficiaries. The lessons of these experiences are relevant for Fairtrade and any commercial initiative that seeks to achieve outcomes beneficial and recognizable to the poor, and raise questions about the integration of social and instrumental outcomes that a future generation of ethical entrepreneurship will need to address.
机译：人们提出了各种有希望的主张，即企业可以帮助减轻贫困，并且可以通过增加利润的方式做到这一点。本文首先强调指出，此类主张的证据不是特别有力，特别是如果将业务视为发展的推动力，即有意识和负责任地为扶贫成果做出贡献的组织。它接着问，如果我们对商业案例或扶贫案例了解得更多，这是否会使人们更加乐观地认为企业可以为发展做出重大贡献。通过研究肯尼亚公平贸易茶生产商的经验，我们揭示了构成对穷人和边缘化人的有益结果的复杂性质，以及道德意图与预期受益者的经验之间可能存在的差距。这些经验教训与公平贸易和任何旨在实现对穷人有益和可识别的成果的商业倡议有关，并提出了关于下一代道德企业家精神将需要解决的社会和工具成果整合的问题。

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