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首页> 外文期刊>Journal of Business Ethics >Trust and Fairness During Strategic Change Processes in Franchise Systems
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Trust and Fairness During Strategic Change Processes in Franchise Systems

机译：特许经营系统战略变更过程中的信任与公平

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摘要

A very important challenge for franchisors is adapting the strategies of their franchise systems to new threats and opportunities. During such strategic change processes (SCPs) franchisees are often required to make major financial investments and/or adjustments in their trade practices without any guarantee of positive benefits. It is, therefore, important that franchisees trust their franchisors during such change processes and that they perceive the change process as fair. This article aims to generate theory on franchisees' perceptions of trust and fairness during SCPs. On the basis of case studies regarding eight change processes in four Dutch drugstore franchise systems, this article distinguishes different levels of franchisee trust and discusses five instruments that franchisors can "institutionalize" in their franchise systems to influence their franchisees' trust and fairness perceptions.
机译：对于特许经营者来说，一个非常重要的挑战是使特许经营系统的策略适应新的威胁和机遇。在此类战略变更流程（SCP）中，通常要求特许经营者在不保证任何正收益的情况下，对其贸易惯例进行重大的金融投资和/或调整。因此，重要的是，加盟商必须在这种变更过程中信任其特许人，并且他们认为变更过程是公平的。本文旨在就加盟商在SCP期间对信任和公平的看法产生理论。在有关四个荷兰药店特许经营系统的八个变更过程的案例研究的基础上，本文区分了特许经营者信任的不同级别，并讨论了特许人可以在其特许经营系统中“制度化”以影响其特许经营者的信任和公平观念的五种工具。

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