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首页> 外文期刊>Journal of Business Ethics >Do Traditional Chinese Cultural Values Nourish a Market for Pirated CDs?
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Do Traditional Chinese Cultural Values Nourish a Market for Pirated CDs?

机译:中国传统文化价值观是否会养成盗版CD市场?

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摘要

On one hand, Chinese consumers are well known for conspicuous consumption and the adoption of luxury products and named brands. On the other hand, they also have a bad reputation for buying counterfeit products. Their simultaneous preferences for two contrasting types of product present a paradox that has not been addressed in the literature. This study attempts to present an explanation of this paradox by examining the effects of traditional Chinese cultural values and consumer values on consumers' deontological judgment of pirated CDs and the amount of social benefits they perceive they gain from them. We interviewed 300 Hong Kong Chinese consumers, and found that face consciousness increased materialism and risk aversion, thereby producing a favorable deontological judgment of pirated CDs. Face consciousness also has a direct effect on the amount of social benefits perceived in pirated CDs. Both favorable deontological judgment and perceived social benefits contributed to a strong intention to buy pirated CDs. The results are discussed in a cultural perspective.
机译:一方面,中国消费者以炫耀性消费以及采用奢侈品和知名品牌而闻名。另一方面,他们在购买假冒产品方面也享有不良声誉。他们对两种对比产品的同时偏爱提出了一个悖论,这在文献中没有得到解决。这项研究试图通过考察中国传统文化价值和消费者价值对消费者对盗版CD的道义判断以及他们认为从中获得的社会利益的数量的影响,来解释这种悖论。我们采访了300位香港中国消费者,发现他们的面部意识增加了唯物主义和风险规避,从而对盗版CD做出了有利的道义论断。面部意识也直接影响盗版CD所感知的社会效益。明智的道义判断和可感知的社会效益都促使人们强烈打算购买盗版CD。从文化角度讨论了结果。

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