Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: The Demand-Oriented Path Forward

著录项

• 来源
  《Journal of Business To Business Marketing》 |2009年第1期|23-30|共8页
• 作者

  Naresh K. Malhotra; Can Uslay;

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• 作者单位

  Georgia Institute of Technology, College of Management, Atlanta, Georgia, USA;

  Chapman University, Argyros School of Business and Economics, Orange, California, USA;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  industrial marketing; business-to-business marketing; marketing literature; commentary;

  机译：工业营销;企业对企业营销;营销文献;评论;