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The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing

机译：企业营销理论，研究和策略的精髓：《企业对企业营销杂志》的贡献

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During its first thirteen years1 of publication, this journal has been an innovative leader for topical development of business marketing literature. To mark this milestone, this special issue takes stock of the Journal of Business-to-Business Marketing (JBBM)—characterizing its growth and accomplishments as well as summarizing its contributions. The JBBM has published over 150 papers that have rich theoretical underpinnings. The JBBM's editorial position has been about access and this has been largely achieved through successful implementation of editorial policy, participation in Meet-the-Editors sessions, fostering geographically broad-based board appointments with stability, and publication of four special issues. This article provides an overview of the history of the Journal of Business-to-Business Marketing in the context of similar efforts by other lead journals. The dynamics of our editorial posture are subsequently examined with an eye toward how JBBM policy and procedures are formulated and implemented. Next, salient content features of JBBM literature are highlighted, and the appendix contains a detailed summary for each article (since inception) noting author(s), key research issue, theory, methodology, findings, and contribution (organized by seventeen topics within the business marketing management general model). Finally, thoughts regarding the future content and context for of the Journal of Business-to-Business Marketing are presented.
机译：在其发行的头十三年中，该杂志一直是商业营销文学主题发展的创新领导者。为了纪念这一里程碑，本期特刊收录了《企业对企业营销杂志》（JBBM），以其成长和成就为特色，并总结了其贡献。 JBBM发表了超过150篇具有丰富理论基础的论文。 JBBM的编辑立场一直与获取有关，这在很大程度上是通过成功实施编辑政策，参加编辑见面会，稳定地促进广泛地域董事会任命以及发布四个特殊问题来实现的。本文通过其他主要期刊的类似努力，概述了《企业对企业营销期刊》的历史。随后，我们将着眼于JBBM政策和程序的制定和实施方式来检查我们的编辑态势。接下来，重点介绍了JBBM文献的主要内容特征，并且附录包含每篇文章的详细摘要（自成立以来），指出作者，关键研究问题，理论，方法，发现和贡献（由本指南的17个主题组成）企业营销管理通用模型）。最后，提出了有关《企业对企业营销杂志》未来内容和背景的想法。

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