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首页> 外文期刊>Journal of Business Research >Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship
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Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship

机译：在唯物主义/消费者满意度关系中作为调解人的自我增强和个人竞争力

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摘要

Researchers have examined materialism and consumer satisfaction for several decades. The relationship between the two variables has continued to get increasingly complex as material goods become more abundant. The purpose of this research is to better understand the relationship between materialism and satisfaction by looking at its relationship to two institutional forces: values and competitiveness. Specifically, the relationship between materialism, self-enhancement values, individual competitiveness, and consumer satisfaction is examined. The results indicate that the relationship is more complex than previously assumed. Specifically, the findings show that the direct relationship between materialism and satisfaction is negative. However, in addition to a negative direct effect, self-enhancement values and individual competitiveness serially mediate the relationship between materialism and consumer satisfaction, where each variable connection is positive. As such, this research helps explain inconsistencies in prior materialism and satisfaction research.
机译：研究人员研究唯物主义和消费者满意度已有几十年了。随着物质商品变得越来越丰富，两个变量之间的关系变得越来越复杂。这项研究的目的是通过考察唯物主义与满意度与两种制度力量（价值和竞争力）之间的关系，从而更好地理解唯物主义与满意度之间的关系。具体而言，研究了唯物主义，自我提升价值，个人竞争力和消费者满意度之间的关系。结果表明该关系比以前假定的要复杂。具体而言，研究结果表明，唯物主义与满意度之间的直接关系是负面的。但是，除了负面的直接影响外，自我提升的价值和个人竞争力也依次介导了唯物主义和消费者满意度之间的关系，其中每个可变的联系都是积极的。因此，这项研究有助于解释先前的唯物主义和满意度研究中的矛盾之处。

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