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Triggers entrepreneurship among creative consumers

机译：激发创意消费者的创业精神

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摘要

While entrepreneurship has received much attention, little research has focused on end user entrepreneurship, which refers to entrepreneurship by consumers who develop innovative solutions that better answer their daily personal needs. This exploratory research aims to provide a deeper understanding of what motivates end user entrepreneurs to found firms. Based on a qualitative study conducted among 20 end user entrepreneurs, our data suggest that three significant factors may lead consumers to switch to an entrepreneur role: (1) intrinsic motivations - passion, enjoyment and the willingness to help others - rather than extrinsic ones - rational search for profit and search for recognition; (2) the lack of alternative ways to diffuse their innovations in the market; (3) favorable life periods with minimum implied risk to their professional activity. This paper contributes to both user innovation and user entrepreneurship literature by extending academic knowledge and provides opportunities for further research.
机译：尽管企业家精神受到了广泛关注，但很少有研究集中在最终用户企业家精神上，这是指开发创新解决方案以更好地满足其日常个人需求的消费者的企业家精神。这项探索性研究旨在更深入地了解最终用户企业家建立公司的动机。根据对20位最终用户企业家进行的定性研究，我们的数据表明，三个重要因素可能会导致消费者转换为企业家角色：（1）内在动机-激情，享受和帮助他人的意愿-而非外在动机-理性地寻求利润并寻求认可； （2）缺乏在市场上传播其创新的替代方法； （3）有利的生命周期，对其职业活动的隐含风险最小。本文通过扩展学术知识为用户创新和用户创业文献做出贡献，并为进一步研究提供了机会。

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