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首页> 外文期刊>Journal of Business Research >Should employees be 'dooced' for a social media post? The role of social media marketing governance
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Should employees be 'dooced' for a social media post? The role of social media marketing governance

机译：应该让员工“关注”社交媒体帖子吗？

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摘要

Instances of employees being 'dooced' because of a social media post are becoming commonplace. Three research questions are presented to better understand workplace firings due to social media posts using justice theory and social convergence to fit within the nomological net. The first question examines employees' awareness of their employer's social media policy. The second question examines the role of offensiveness in the perceived fairness of the termination. The third question asks whether work-related posts (social convergence) and the presence of a social media policy (social media governance) influence the perception of termination fairness. Two data collection efforts are presented to test the research questions. The research findings extend the social media marketing governance literature by incorporating role theory and script theory. Managerial implications include the importance of developing and communicating to employees the organization's social media policies.
机译：员工因社交媒体帖子而被“淹没”的情况正变得司空见惯。提出了三个研究问题，以使用正义理论和社会融合来更好地理解社交媒体帖子引起的工作场所解雇，以适应法理网络。第一个问题考察了员工对其雇主的社交媒体政策的认识。第二个问题考察了进攻性在终止的公平性中的作用。第三个问题询问与工作有关的职位（社会融合）和社会媒体政策（社会媒体治理）的存在是否会影响对终止公平的看法。提出了两项​​数据收集工作来测试研究问题。研究结果通过结合角色理论和剧本理论扩展了社交媒体营销治理文献。管理方面的意义包括制定组织的社交媒体政策并与员工沟通的重要性。

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