Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue

Laroche Michel; Teng Lefa

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Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue

机译：了解全球消费文化：东西方学者的观点，特刊介绍

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This special issue of the Journal of Business Research features thirteen articles selected from the papers presented during the exceptional eleventh meeting of the Royal Bank International Research Conference which took place in Wuxi, China on June 24-26,2016. These articles cover topics related to global marketing communications, global ethnic marketing, global branding, global identity, and global entrepreneurship and innovation.

机译：本期《商业研究期刊》的特色是十三篇文章，这些文章选自2016年6月24日至26日在中国无锡举行的皇家银行国际研究会议第十一次特别会议上发表的论文。这些文章涵盖与全球营销传播，全球种族营销，全球品牌，全球形象以及全球企业家精神和创新有关的主题。

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来源
《Journal of Business Research》 |2019年第10期|219-221|共3页
作者
Laroche Michel; Teng Lefa;
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作者单位

Concordia Univ John Molson Sch Business Montreal PQ Canada;

Univ Guelph Coll Business & Econ Guelph ON Canada|Jiangnan Univ Sch Business Wuxi Jiangsu Peoples R China;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Globalization; Culture; Global marketing communications; Ethnic marketing; Global branding; Global identity; Global entrepreneurship and innovation;

机译：全球化;文化;全球营销传播;民族营销;全球品牌;全球身份;全球创业与创新;

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专利

1. Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue [J] . Laroche Michel, Teng Lefa Journal of Business Research . 2019,第OCTa期

机译：了解全球消费文化：东西方学者的观点，特刊介绍
2. Advancing knowledge of the global consumer culture: Introduction to the special issue [J] . Laroche Michel Journal of Business Research . 2016,第3期

机译：增进对全球消费者文化的了解：特刊简介
3. Recent advances in globalization, culture and marketing strategy: Introduction to the special issue [J] . Michel Laroche, Seong-Yeon Park Journal of Business Research . 2013,第8期

机译：全球化，文化和营销策略的最新进展：特刊简介
4. Western and Eastern Virtue Ethics in Consumer Research: Review, Synthesis, and Directions for Future Research [C] . Nils Christian Hoffmann, Guli-Sanam Karimova, Ludger Heidbrink Winter Marketing Academic Conference . 2018

机译：消费研究中的西部和东方美德道德：未来研究的审查，综合和方向
5. Preservice special education teachers' understandings, enactments, views, and plans for scientific inquiry: Issues and hopes. [D] . Ghosh, Rajlakshmi. 2015

机译：职前特殊教育教师对科学探究的理解，成文，观点和计划：问题和希望。
6. Introduction to Special Issue: The Retirement Career Phase across Cultures [O] . Megan C. Lytle -1

机译：特刊简介：跨文化的退休职业阶段
7. Introduction to special issue: knowledge, virtue and action—eastern and western perspectives [O] . J. Adam Carter, Chienkuo Mi, S. Orestis Palermos, 2020

机译：特别问题简介：知识，美德和行动 - 东方和西方观点

Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue

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