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An analysis of process-tracing research on consumer decision-making

机译:消费者决策过程追踪研究分析

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摘要

Eye tracking has been used for decades to provide insight into the cognitive processes that underlie consumers' decision-making. Since there is a wide variety of tools, ranging from information display boards to functional magnetic resonance imaging, that can be used to better understand these processes, eye tracking should not be viewed in isolation. In order to understand the roots, current developments, and future research avenues of eye-tracking research, it is necessary to focus on process-tracing research on consumer decision-making. This paper addresses this issue by quantitatively analyzing 347 articles, along with their 17,798 cited references, by means of factor and social network analysis. Six distinct, but to varying extents interconnected, key research streams dominate the field's research agenda. Revealing the emergence and growth of these research streams shows how their prevalence has changed over time. Several conclusions, based on the results, are drawn and used to indicate possible future research.
机译:眼动追踪已被使用了数十年,以提供洞悉消费者决策基础的认知过程。由于从信息显示板到功能性磁共振成像,有各种各样的工具可以用来更好地理解这些过程,因此不应孤立地查看眼睛跟踪。为了了解眼动追踪研究的根源,当前的发展和未来的研究途径,有必要将重点放在有关消费者决策的过程追踪研究上。本文通过因素分析和社交网络分析,对347篇文章及其被引用的17,798篇参考文献进行了定量分析,从而解决了这一问题。六个关键的研究流在各个方面相互联系,但程度不同,相互联系在一起,主导着该领域的研究议程。这些研究流的出现和增长揭示了它们的流行程度是如何随着时间变化的。根据这些结果得出了一些结论,这些结论被用于指示可能的未来研究。

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