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Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages

机译：促进消费者的福祉：检查社交广告消息中的情绪调节策略

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摘要

Young adults are experiencing a marked increase in anxiety. Several environmental factors, including socially prescribed perfectionism, a form of perfectionism, may account for increasing levels of anxiety. This research examines how social advertising tools can be used to encourage the use of emotion regulation strategies to help promote psychological well-being. Specifically, the efficacy of two emotion regulation strategies is investigated: cognitive reappraisal and expressive suppression. Results from two experimental studies demonstrated that cognitive reappraisal was more effective than expressive suppression in mitigating the effects of anxiety. Findings also indicated that emotion regulation strategy and socially prescribed perfectionism interacted such that individuals who reported high levels of socially prescribed perfectionism and who were exposed to an advertisement promoting cognitive reappraisal exhibited better emotion management tendencies. This research highlights how marketing mechanisms, specifically social marketing and advertising, can aid in facilitating effective emotion regulation.
机译：年轻人的焦虑症明显增加。几种环境因素，包括社会规定的完美主义（一种完美主义的一种形式），可能会导致焦虑水平的提高。这项研究探讨了如何使用社交广告工具来鼓励使用情绪调节策略来帮助促进心理健康。具体来说，研究了两种情绪调节策略的功效：认知重新评估和表达抑制。两项实验研究的结果表明，在减轻焦虑症的影响方面，认知重新评估比表达抑制更有效。研究结果还表明，情绪调节策略和社会规定的完美主义相互影响，这样的人举报了较高水平的社会规定的完美主义，并且接触过促进认知重新评估的广告，就会表现出更好的情绪管理倾向。这项研究强调了营销机制，特别是社交营销和广告，如何有助于促进有效的情绪调节。

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  • 来源
    《Journal of Business Research》 |2020年第5期|200-209|共10页
  • 作者

  • 作者单位

    Univ New Orleans Coll Business Adm 2000 Lakeshore Dr New Orleans LA 70148 USA;

    Univ S Florida Muma Coll Business 8350 N Tamiami Trail SMC-C233 Sarasota FL 34243 USA;

    Loyola Marymount Univ Coll Business Adm One LMU Dr MS 8385 Los Angeles MS 90045 USA;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Emotion regulation; Anxiety; Social marketing; Generation Z; Perfectionism;

    机译：情绪调节;焦虑;社会营销;Z世代;完美主义;

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