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首页> 外文期刊>Journal of Business Research >Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities
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Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities

机译：组织技术机会主义和社交媒体：部署社交媒体分析以感知和响应技术不连续性

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摘要

Over the last decade, social media has evolved from being an interesting technology used mainly for corporate communication and public relations into a proper business tool. One of the most promising areas in this field is employing social media as a source of information and knowledge to deepen the understanding of technological discontinuities and changes; however, this area remains largely unexplored. Thus, this study addresses this shortcoming by investigating the role of social media analytics in the activities and processes that make sense of social media data to enhance the technological opportunism capability, which is defined as the organizational capability to sense and respond to technological changes. The empirical results are obtained using a mixed-methods approach, supporting the existence of a positive and significant relationship between social media analytics deployment and technological opportunism. Further, they highlight the role of marketing and information technology integration and employee skills as significant antecedents.
机译：在过去的十年中，社交媒体已经从一种主要用于公司交流和公共关系的有趣技术发展成为一种合适的商业工具。该领域最有前途的领域之一是利用社交媒体作为信息和知识的来源，以加深对技术不连续性和变化的理解。然而，该地区仍未开发。因此，本研究通过调查社交媒体分析在有意义的社交媒体数据以增强技术机会主义能力的活动和过程中的作用来解决此缺陷，这被定义为感知和响应技术变革的组织能力。使用混合方法获得的实证结果支持了社交媒体分析部署与技术机会主义之间存在积极而重要的关系。此外，它们突出了营销和信息技术集成以及员工技能作为重要前提的作用。

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