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首页> 外文期刊>Journal of Business Research >Cognitive time as a service price determinant: Hidden dynamics and price collapse
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Cognitive time as a service price determinant: Hidden dynamics and price collapse

机译：作为服务价格决定因素的认知时间：隐藏的动态和价格崩溃

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摘要

A novel service price equation is advanced to explain how prices in the services market depend on service workers' cognitive time in relation to the actual clock time (physical time) that is contracted for a service. Cognitive time affects service revenues, costs, the targeted service profit, and budgeted service time. The equation shows how the cognitive time of service workers produces a hidden price-lever effect, in which the service price behavior becomes non-linear. A minor difference between the cognitive time and the physical time of a given service generates a significant change in the price level required to realize a targeted service profit. If the workload of a service worker is increased to a certain level, there is a potential service price collapse, implying that the service provider cannot reach the budgeted profit. This collapse condition further advances the emerging literature on behavioral pricing of services.
机译：提出了一种新颖的服务价格方程式，以解释服务市场中的价格如何依赖于服务人员的认知时间（相对于服务合同约定的实际时钟时间（物理时间））。认知时间会影响服务收入，成本，目标服务利润和预算的服务时间。该方程式显示了服务人员的认知时间如何产生隐藏的价格杠杆效应，其中服务价格行为变为非线性。给定服务的认知时间和物理时间之间的微小差异会导致实现目标服务利润所需的价格水平发生重大变化。如果服务人员的工作量增加到一定水平，则可能会导致服务价格崩溃，这意味着服务提供商无法获得预算利润。这种崩溃状况进一步推进了有关服务行为定价的新兴文献。

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