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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes

机译：从企业家的营销过程角度看中介人在产生创新成果中的作用

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摘要

The activities of innovation system actors, particularly the importance of networks, entrepreneurs, and the role of intermediaries have not yet been integrated into a framework that explains innovation system performance at the project level. This study contributes by exploring the role of the innovation system's actors with respect to its performance. Innovation system performance is studied using multiple cases of projects using statistical inference, network analysis, and fuzzy-set qualitative comparative analysis. The number of actors effectively involved in projects is positively associated with innovation system performance. The network of relationships in the case study innovation system was relatively open, such that the contribution of some actors only became available to the system through the conduit of other actors. Both researchers and intermediaries are highly involved and effective, and the intermediaries' effectiveness contributes to innovation system performance. However, the perceived involvement or effectiveness of these and other actors did not, alone, ensure that the conditions required for innovation system performance were met. The research method and results apply to any innovation project, particularly those in highly regulated, technological fields. The present study's findings demonstrate the application of innovation system theory at the project level. The study has important implications for integrating entrepreneurial marketing into innovation system policy and practice.
机译：创新系统参与者的活动，尤其是网络，企业家的重要性以及中介机构的角色，尚未集成到一个框架中，该框架在项目级别解释了创新系统的绩效。这项研究通过探索创新系统参与者在绩效方面的作用做出了贡献。使用统计推断，网络分析和模糊集定性比较分析的多个项目案例研究创新系统的绩效。有效参与项目的参与者数量与创新系统绩效呈正相关。案例研究创新系统中的关系网络是相对开放的，因此某些参与者的贡献只能通过其他参与者的渠道对系统可用。研究人员和中介机构都高度参与并且有效，中介机构的有效性有助于创新系统的绩效。但是，这些行为者和其他行为者的感知参与或有效性并不能单独确保满足创新系统绩效所需的条件。研究方法和结果适用于任何创新项目，尤其是那些受到严格监管的技术领域的创新项目。本研究的结果证明了创新系统理论在项目层面的应用。该研究对于将企业家营销纳入创新系统政策和实践具有重要意义。

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