• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform
【24h】

What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform

机译：大学界可以从中学到什么关于战略的知识？支持策略与个人执行动机

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Much is known about marketing strategy effectiveness and its impact on financial returns. Minimal research though has been conducted on what type of conditions encourage employees to perform according to the implementation of a strategy. This paper seeks to answer this question by examining the implementation of marketing strategies for research and teaching in the university sector. We find that individual motivation, especially persistence and in some cases public service motivation, is linked to performance. This, along with the role of experience and academic level, suggests that a resource-based view of strategy may be more appropriate for managing human assets and building capabilities, rather than an implementation of a grand plan. Furthermore, we find evidence that several strategies may be more effective than one approach in complex service organizations like universities.
机译：关于营销策略的有效性及其对财务回报的影响，众所周知。但是，对于哪种条件鼓励员工根据策略的执行情况进行了最少的研究。本文试图通过研究大学领域研究和教学的营销策略的实施来回答这个问题。我们发现个人动机，尤其是持久性动机，在某些情况下还包括公共服务动机，与绩效息息相关。这以及经验和学术水平的作用表明，基于资源的战略观点可能更适合于管理人力资产和能力建设，而不是实施总体计划。此外，我们发现有证据表明，在像大学这样的复杂服务组织中，几种策略可能比一种方法更有效。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号