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首页> 外文期刊>Journal of Business Research >Exploring critical factors of green business failure based on Grey-Decision Making Trial and Evaluation Laboratory (DEMATEL)
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Exploring critical factors of green business failure based on Grey-Decision Making Trial and Evaluation Laboratory (DEMATEL)

机译：基于灰色决策试验 - 评价实验室的绿色业务失败的关键因素（Dematel）

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摘要

Business failure is an important issue for companies in the 21st century, and green business is of global concern. Therefore, it is of vital importance to reveal the critical factors that could lead to green business failure. Nevertheless, existing research has not fully addressed this yet. This study adopts the company life cycle theory to identify such critical factors. The Decision Making Trial and Evaluation Laboratory (DEMATEL) method is applied to convert the expert opinion into quantifiable data, and grey relational analysis is used to take the imprecise information into account in order to improve the validity of the results. Research frameworks constructed from company life cycle is able to reflect the critical factors that lead to green business failure at different development phases. Meanwhile, the adoption of Grey DEMATEL improves the accuracy of assessment, and the result of assessment provides feasible and practical suggestions for decision-making.
机译：业务失败是21世纪公司的重要问题，绿色业务是全球关注的。因此，揭示可能导致绿色业务失败的关键因素至关重要。尽管如此，现有的研究尚未完全解决。本研究采用公司生命周期理论来确定这些关键因素。该决策试验和评估实验室（DEMATEL）方法适用于将专家意见转换为可量化的数据，灰色关系分析用于考虑不精确的信息，以提高结果的有效性。从公司生命周期构建的研究框架能够反映出不同发展阶段的绿色业务失败的关键因素。与此同时，采用灰色脱氮提高了评估的准确性，评估结果为决策提供了可行和实际的建议。

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