Digital music and the 'death of the long tail'

Coelho Manuel Pacheco; Mendes Jose Zorro

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Digital music and the 'death of the long tail'

机译：数字音乐和“长尾的死亡”

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Digital distribution is a new technology that is revolutionizing the pop-rock music market. Extensive debate exists on the long tail theory that predicts a niche strategy in the pop-rock market versus the conventional wisdom of a "superstar effect" that predicts skewness in the market outcomes for artists. Our research tests the empirical evidence of such effects and elaborates on how the firms respond to this disruptive technological revolution and how this response changes strategic management.

机译：数字分布是一种彻底改变流行音乐市场的新技术。在长尾理论上存在广泛的辩论，以预测流行岩市场的利基战略与“超级乐队效应”的传统智慧，以预测艺术家市场成果的偏差。我们的研究测试了这些影响的经验证据，并详细说明了公司如何应对这种破坏性技术革命以及这种反应如何改变战略管理。

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来源
《Journal of Business Research》 |2019年第8期|454-460|共7页
作者
Coelho Manuel Pacheco; Mendes Jose Zorro;
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作者单位

Univ Lisbon SOCIUS ISEG Lisbon Portugal;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Long tail; Superstar effect; Music; Strategic management;

机译：长尾;超级巨发效果;音乐;战略管理;

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7. The digital music lab: A big data infrastructure for digital musicology [O] . Abdallah S., Benetos E., Gold N., 2017

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Digital music and the 'death of the long tail'

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