Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective

Mostaghel Rana; Oghazi Pejvak; Patel Pankaj C.; Parida Vinit; Hultman Magnus

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Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective

机译：营销和供应链协调与智能质量：产品创新性能视角

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摘要

Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

机译：本研究基于148家瑞典公司的样本，研究了内部和外部协调和外部情报质量之间的互补关系，以解释产品创新性能。结果表明，随着生产营销协调的增加，市场情报质量或更高的供应链智能质量与产品创新性能正相关。内部和外部协调和情报质量的互补作用具有理论和实践意义。

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来源
《Journal of Business Research》 |2019年第8期|597-606|共10页
作者
Mostaghel Rana; Oghazi Pejvak; Patel Pankaj C.; Parida Vinit; Hultman Magnus;
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作者单位

Malardalen Univ Sch Business Soc & Engn Div Mkt & Strategy Vasteras Sweden;

Sodertorn Univ Sch Social Sci Alfred Nobels Alle 7 Stockholm Sweden;

Villanova Univ Villanova Sch Business 800 Lancaster Ave Villanova PA 19085 USA;

Lulea Univ Technol Lulea Sweden|Univ Vaasa Dept Management Vaasa Finland;

Univ Leeds Leeds Univ Business Sch Maurice Keyworth Bldg Leeds LS2 9JT W Yorkshire England;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Market intelligence quality; Supply-chain; Coordination; Sweden;

机译：市场情报质量;供应链;协调;瑞典;

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专利

1. Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective [J] . Mostaghel Rana, Oghazi Pejvak, Patel Pankaj C., Journal of Business Research . 2019,第AUGa期

机译：营销和供应链协调与情报质量：产品创新绩效的观点
2. The effect of supply chain quality management on supply chain performance: the indirect roles of supply chain agility and innovation [J] . Ayman Bahjat Abdallah, Nour A. Alfar, Salah Alhyari International Journal of Physical Distribution & Logistics Management . 2021,第7期

机译：供应链质量管理对供应链绩效的影响：供应链敏捷性和创新的间接作用
3. Perspectives on quality coordination and assurance in global supply chains [J] . Ling Li, John N. Warfield International Journal of Production Research . 2011,第1期

机译：全球供应链中质量协调和保证的观点
4. Supply Chain Coordination of Consumer Electronics Products Considering Product Quality Level [C] . Yaoqun Xu, Qijia Yu, Yi Zheng Chinese Control Conference . 2020

机译：考虑产品质量水平的消费电子产品供应链协调
5. Asymmetrical joint action expectations and product innovation performance in the supply chain. [D] . DeCampos, Hugo A. 2014

机译：供应链中的联合行动期望和产品创新绩效不对称。
6. The value of supply chain coordination under moral hazard: A case study of the consumer product supply chain [O] . Yumi Lee, Sang Hwa Song, Taesu Cheong -1

机译：道德风险下供应链协调的价值：以消费品供应链为例
7. Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective [O] . Rana Mostaghel, Pejvak Oghazi, Pankaj C. Patel, 2019

机译：营销和供应链协调与智能质量：产品创新性能视角

Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective

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