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Elucidating the emotional and relational aspects of gift giving

机译：阐明礼物给予的情感和关系方面

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摘要

Gift giving is a complex emotional process that is important in maintaining relationships. However, little is understood about the effects of individual differences in consumers' ability to understand the emotions of the receiver and even themselves in the gift-giving process. A series of three studies reveal that emotional understanding (EU) influences how much money consumers spend on gifts. Study 1 shows that consumers with higher EU are likely to spend more money on buying gifts for others. Study 2 indicates that relationship closeness moderates the effect of EU on gift spending. Finally, Study 3 demonstrates that consumers with higher EU not only spend more money on gifts but also experience greater happiness. These results highlight the important role of EU on gift-giving behaviors and on the subsequent well-being of the giver.
机译：礼品给予是一种复杂的情感过程，在维护关系方面很重要。然而，关于个体差异对消费者理解接收器的情绪的能力甚至自己在礼物过程中的情绪中，很少被理解。一系列三项研究表明，情绪理解（欧盟）影响消费者在礼物上花了多少钱。研究1表明，拥有更高欧盟的消费者可能会在为他人购买更多钱。研究表明，关系密闭会使欧盟对礼品支出的影响。最后，研究3表明，具有更高欧盟的消费者不仅在礼物上花费更多钱，而且还经历更大的幸福。这些结果突出了欧盟对礼物行为的重要作用以及随后的送礼者的福祉。

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