The (im)precision of scholarly consumer behavior research

Trafimow David; Hyman Michael R.; Kostyk Alena

首页> 外文期刊>Journal of Business Research >The (im)precision of scholarly consumer behavior research

【24h】

The (im)precision of scholarly consumer behavior research

机译：学术消费者行为研究的（IM）精确度

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Knowing related empirical facts as precisely as possible is crucial to knowledge development. Does the sampling precision of published consumer research ensure it contributes meaningfully to marketing science? To answer this question, the sampling precision of four consumer-centric journals selected for their relative impact factors-Journal of Consumer Research (JCR), Journal of Consumer Psychology (JCP), Journal of Consumer Marketing (JCM), and International Journal of Consumer Studies (IJCS)-is compared. Based on a recently developed a priori procedure, analyses of articles published between 2000 and 2016 determined the precision of the reported sample means that estimate corresponding population means. Results show studies in all journals lack sufficient precision, with JCR and JCP studies half as precise as JCM and IJCS studies. Sampling precision's value to scientific advancement partly reflects its connection to replication probabilities. Given low replication rates, the most cited consumer-related studies, which strongly influence subsequent research, may be the most misdirecting.

机译：尽可能地恰恰先了解相关的经验事实对知识发展至关重要。发布的消费者研究的抽样精度是否确保它有意义地促销营销科学？为了回答这个问题，为他们的相对影响因素选择了四个消费者期刊的抽样精度 - 消费者研究（JCR），消费者心理学（JCP），消费者营销期刊（JCM）和国际消费杂志研究（IJCS）-is比较。基于最近开发的先验程序，2000年至2016年间公布的文章分析确定了报告的样本的精确性意味着估计相应的人口手段。结果表明，所有期刊的研究缺乏足够的精度，JCR和JCP研究一半作为JCM和IJCS研究的精确。采样精度对科学进步的价值部分反映了其与复制概率的连接。鉴于低复制率，最引用的消费者相关研究强烈影响后续研究，可能是最误解的。

著录项

来源
《Journal of Business Research》 |2020年第6期|93-101|共9页
作者
Trafimow David; Hyman Michael R.; Kostyk Alena;
展开▼
作者单位

New Mexico State Univ Dept Psychol Psychol MSC 3452 Box 30001 Las Cruces NM 88003 USA;

New Mexico State Univ Coll Business Mkt Box 30001 Dept 5280 Las Cruces NM 88003 USA;

Univ Glasgow Adam Smith Business Sch Mkt Univ Ave Glasgow G12 8QQ Lanark Scotland;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
Precision; Sampling precision; A priori procedure (APP); Replication; Replication probabilities;

机译：精度;采样精度;先验程序（应用程序）;复制;复制概率;

相似文献

外文文献
中文文献
专利

1. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions [J] . Cheung Man Lai, Pires Guilherme D., Rosenberger Philip J., Journal of retailing and consumer services . 2021,第Jula期

机译：消费者 - 消费者的互动和消费品牌互动在驾驶消费品牌参与和行为意图中的作用
2. Retention behaviors of different attachment systems: Precious versus nonprecious, precision versus semi-precision [J] . Rifat GOZNELI, Coskun YILDIZ, Burcin VANLIOGLU, Dental Materials Journal . 2013,第5期

机译：不同附件系统的保留行为：珍贵对非珍贵，精确对半精确
3. The one-billion-plus marginalization:Toward a scholarly understanding of Islamic consumers [J] . Noha El-Bassiouny Journal of Business Research . 2014,第2期

机译：十亿以上的边缘化：对伊斯兰消费者的学术理解
4. Creation of a data observatory enables the uncovering of consumer behavior by client behavioral study, through the use of 1st generation loyalty and stimulation platforms: Conception of an observatory of consumer data, the "Promo Place" project [C] . Bruyere Sebastien, Oechsel Vincent 2015 6th International Conference on Information Systems and Economic Intelligence . 2015

机译：创建数据观测站，可以通过使用第一代忠诚度和激励平台，通过客户行为研究来发现消费者行为：消费者数据观测站的构想，“促销场所”项目
5. Leadership behaviors of nursing education administrators, scholarly productivity and professionalism of nursing educators: A study of relationships, interaction and differences. [D] . Humphrey, James Pickens. 1991

机译：护理教育管理人员的领导行为，护理教育工作者的学术生产率和专业水平：关系，互动和差异的研究。
6. Investigating ‘Fear of Missing Out’ (FOMO) as an extrinsic motive affecting sport event consumer’s behavioral intention and FOMO-driven consumption’s influence on intrinsic rewards extrinsic rewards and consumer satisfaction [O] . Jeeyoon Kim, Younghan Lee, Mi-Lyang Kim 2020

机译：调查害怕失踪（FOMO）作为影响体育活动的外在动机影响体育活动的行为意图和FOMO驱动的消费对内在奖励外在奖励和消费者满意度的影响
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。
8. Faculty Attitudes and Behaviors Regarding Scholarly Communication: Survey Findings from the University of California [R] . 2007

机译：学者对学术交流的态度和行为：来自加州大学的调查结果

The (im)precision of scholarly consumer behavior research

摘要

著录项

相似文献

相关主题

期刊订阅