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首页> 外文期刊>Journal of Business Research >Justified by ideology: Why conservatives care less about corporate social irresponsibility
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Justified by ideology: Why conservatives care less about corporate social irresponsibility

机译：由意识形态证明：为什么保守派关心企业社会不负责任

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摘要

We examine the cognitive and motivational process underlying the effect of consumers' conservatism on their corporate social responsibility (CSR) perceptions of irresponsible versus responsible companies. Building on political psychology and system justification theory, we identify and test market system justification (MSJ) as a motivated social cognition underlying ideological differences in CSR perceptions and reactions. Using four empirical studies, we find that the relatively high MSJ of conservatives (compared to that of liberals) results in less critical CSR perceptions of irresponsible companies and, thus, in less penalizing reactions. Moreover, we find that conservatism influences CSR perceptions of irresponsible companies more strongly than of responsible companies because MSJ affects only perceptions of market behaviors that threaten notions of fair markets (i.e., low CSR). The results improve predictions of consumers' perceptions and reactions to responsible and irresponsible companies.
机译：我们研究了消费者保守主义对其企业社会责任（CSR）对不负责任的公司的看法的影响的认知和动机过程。建立政治心理学与系统理论，我们识别和测试市场体系理由（MSJ），作为CSR感知和反应的思想差异的动机社会认知。使用四个实证研究，我们发现，与自由主义者相比，相对高的保守人士（与自由主义者相比）导致对不负责任公司的不太关键的CSR看法，因此，在惩罚反应的情况下。此外，我们发现保守主义影响了对不负责任公司的企业社会责任的看法比负责任的公司更强大，因为MSJ仅对威胁公平市场（即低CSR）概念的市场行为的看法。结果改善了对负责任和不负责任的公司的消费者看法和反应的预测。

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