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首页> 外文期刊>Journal of Business Research >'Chimneys don't belch out carnations!' The (in)tolerance of corporate hypocrisy: A case study of trust and community engagement strategies
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'Chimneys don't belch out carnations!' The (in)tolerance of corporate hypocrisy: A case study of trust and community engagement strategies

机译：'烟囱不会烧掉康乃馨！'公司虚伪的（in）宽容：信任和社区参与策略的案例研究

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摘要

The relationship between corporate hypocrisy and legitimacy has been articulated paradoxically in the Corporate Social Responsibility (CSR) literature. On the one hand, this literature articulates that when corporations engage in hypocrisy it erodes trust and encourages attacks upon legitimacy. On the other hand, CSR statements decoupled from core functions are an example of corporate hypocrisy that is justified through maintaining legitimacy in certain conditions. These diverse approaches in the literature are evidenced further in our case study analysis. We present a qualitative case study of how local community judgements of a corporate hypocrisy event and consequent community engagement strategies affect trust and corporate-community relations. The analysis shows that the community tolerates corporate hypocrisy to a degree. However, when hypocrisy becomes intolerable, and with the firm in question reverting to an absent community engagement strategy, this erodes legitimacy. This has implications for society's trust in business, corporate sustainability, and managerial practice.
机译：企业虚伪与合法性之间的关系已在企业社会责任（CSR）文学中讨论矛盾。一方面，这种文献阐述了当事商团当公司从事虚伪时，它会侵蚀，并鼓励对合法性的攻击。另一方面，从核心职能解耦的CSR陈述是企业虚伪的一个例子，通过在某些条件下维持合法性来证明是合理的。在我们的案例研究分析中进一步证明了文献中的这些不同的方法。我们展示了一个定性的案例研究，对企业虚伪事件的局域社区判断以及随后的社区参与战略如何影响信托和企业社区关系。分析表明，社区将企业虚伪耐受程度。然而，当虚伪变得无法忍受时，与毫无疑问的公司恢复缺席的社区参与策略，这种侵蚀了合法性。这对社会对商业，企业可持续性和管理实践的信任有影响。

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