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首页> 外文期刊>Journal of Business Research >Entrepreneurial marketing and firm performance: Synthesis and conceptual development
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Entrepreneurial marketing and firm performance: Synthesis and conceptual development

机译：企业家营销和公司性能：综合和概念发展

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摘要

This study seeks to establish entrepreneurial marketing (EM) as a key construct that positively influences organizational performance. The authors review the evolution of the domain and conceptualization of EM and synthesize the literature that is emerging from the marketing-entrepreneurship interface on this fertile research stream. They define EM and identify the conditions under which it yields better organizational performance outcomes. The moderating effect of network structure (i.e., size, diversity, and strength), environmental variables (i.e., market turbulence, technological turbulence, competitive intensity, supplier power, and market growth), and firm size is identified through several propositions that stem from the proposed conceptual framework.
机译：本研究旨在建立创业营销（EM）作为积极影响组织绩效的关键构造。作者审查了统筹领域的演变和EM的概念化，并综合了从该肥沃的研究流中营销创业界面出现的文献。它们定义了EM并确定其产生更好的组织绩效结果的条件。网络结构的调节效果（即，大小，多样性和强度），环境变量（即市场湍流，技术湍流，竞争强度，市场增长以及坚定的规模通过源于源于源于几个命题来确定建议的概念框架。

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