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Post-disaster business recovery: An entrepreneurial marketing perspective

机译：灾后业务恢复：企业营销视角

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The frequency and ferocity of recent natural disasters have necessitated the urgency and relevance of disasterrelated research to mitigate risk and hasten recovery. While there is a proliferation of studies on the impact of disasters on property, life, communities and the environment, much remains unknown about entrepreneurial challenges and behaviours post-disaster. This paper investigates how Entrepreneurial Marketing (EM) is enacted in post-disaster settings to facilitate speedy business recovery. We examined the post-quake experiences of small business entrepreneurs by using inductive research and adopting a 'theories-in-use' approach. Research propositions are developed that capture the dynamics of the business environment which influence entrepreneurial decisions, actions and EM behaviour. A new definition is offered in the light of this study and an EM Post-Disaster Business Recovery (EMPDBR) Framework is provided. This framework highlights opportunity-seeking, resource-organising, creating customer value and accepting risk (ORCAr) as concepts that are markedly different in the post-disaster context.
机译：最近的自然灾害的频率和凶猛是可能的遇到灾难性研究的紧迫性和相关性，以减轻风险和迅速恢复。虽然有关于灾害对财产，生活，社区和环境的影响的巨大，但在灾后的创业挑战和行为中仍然存在许多问题。本文调查了创业营销（EM）如何在灾后环境中颁布，以方便快速业务恢复。我们通过使用归纳研究和采用“使用理论”方法来检查小型企业企业家的地震经验。开发了研究命题，捕捉影响企业家决策，行动和EM行为的商业环境的动态。根据本研究提供新的定义，并提供了灾后灾后业务恢复（EMPDBR）框架。该框架突出了寻求的机会，资源组织，创造客户价值和接受风险（Orcar）作为在灾后上下文中明显不同的概念。

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