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首页> 外文期刊>Journal of Business Research >Exploring attitude-behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products
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Exploring attitude-behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products

机译：探索可持续消费中的态度 - 行为差距：再生和上海时装产品的比较

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摘要

Many consumers have a positive attitude toward sustainable products; however they commonly end up not purchasing them. This study focused on exploring the gap between the purchase intention and purchase experience in recycled and upcycled fashion products. Factors including perceived values, risks, environmental concern, perceived consumer effectiveness, subjective norms, and demographic variables were examined to understand the discrepancy. This study provides insights into understanding consumers and developing effective strategies to encourage sustainable consumption.
机译：许多消费者对可持续产品有积极的态度;然而，他们通常最终没有购买它们。本研究侧重于探索回收和升高的时尚产品的购买意向和购买经验之间的差距。检查包括感知价值，风险，环境问题，感知消费者有效性，主观规范和人口变量的因素，以了解差异。本研究提供了解理解消费者和制定有效策略，以鼓励可持续消费的有效策略。

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