• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers
【24h】

Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers

机译：在线时装消费中探索唯物主义的行为：中国奢侈品消费者的调查

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The study examined influencing factors that affect Chinese consumers' attitude towards purchasing foreign luxury fashion goods online. Data were collected in mainland China. A total of 502 respondents were included. Using structural equation modelling, results indicated that materialism, brand consciousness and bandwagon luxury consumption behaviour have a significant effect on intentions to buy foreign luxury fashion products online. In addition, results show that consumer ethnocentrism moderates the relationship between materialism and intentions to buy.These findings provide insight into consumer perceptions of luxury brands and offer managerial implications for companies and marketers to develop and sustain luxury businesses in the Chinese online market.
机译：该研究审查了影响中国消费者对在线购买外国奢侈品时尚商品的影响因素。数据在中国大陆收集。共有502名受访者。使用结构方程建模，结果表明，唯物主义，品牌意识和Bandwagon奢侈品消费行为对在线购买外国奢侈品时装产品的意图具有重大影响。此外，结果表明，消费者的畜生表现出了唯物主义与意图之间的关系购买。这些结果可以深入了解消费者对奢侈品牌的看法，并为公司和营销人员提供管理的管理影响，在中国在线市场开发和维持奢侈企业。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号