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Pricing strategies under markets with time gap between purchase and consumption

机译:购买和消费时间差的市场下的定价策略

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摘要

In this study, we aim to determine the specific probability range, under which each price strategy outperforms others and expect how consumers react under the situation. In situations wherein consumer utility uncertainty is derived from the time gap between purchase and consumption, various pricing strategies, such as the early bird or option strategy, have been applied in order to resolve this uncertainty.Under an unconstrained capacity, early-bird strategy is mostly superior. Conversely, under a constrained capacity, there exists the probability range, under which the option provides both service providers and con-sumers more benefits than early-bird pricing. Consequently, pricing strategy should be considered based on the characteristics of the industry and the probability of the occurrence of a favorable event. The major contribution of this paper is specifically generalizing the probability condition under each pricing policy to provide both consumers and service providers the maximum utilities.
机译:在这项研究中,我们的目标是确定特定的概率范围,每个价格战略都优越其他人,并期望消费者在情况下的反应。在其中消费者公用事业不确定性从购买和消费之间的时间差距中得出的情况下,已经应用了各种定价策略,例如早期鸟类或期权策略,以解决这种不确定性。在不受约束的能力下,提前鸟策略是大多优越。相反,在受限制的容量下,存在概率范围,在该概率范围内,该选项提供了服务提供商和基因共同的福利,而不是早鸟定价。因此,应根据行业的特征和发生有利事件发生的可能性来考虑定价策略。本文的主要贡献专门概括了每个定价策略下的概率条件,以提供消费者和服务提供商的最大实用程序。

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