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首页> 外文期刊>Journal of Business Research >Setting the bar: The influence of women's conspicuous display on men's affiliative behavior
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Setting the bar: The influence of women's conspicuous display on men's affiliative behavior

机译：设置栏：妇女显眼展示对男性隶属度行为的影响

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摘要

Four studies provide evidence for a process by which a woman's conspicuous consumption can serve as a deterrent to affiliative behaviors by materialistic men, via heightened perceptions of the woman's financial standards for a romantic partner. Materialistic men report utilizing status and resources to attract women more than non-materialistic men. Materialistic men may therefore utilize information about a woman's status-linked displays to better calibrate their financially-oriented mating efforts. Differential attention to more subtle displays of a woman's luxury branded items appears to drive materialistic men's disinterest in social interaction with a woman who conspicuously consumes. A woman's conspicuous consumption causes materialistic men to rate a real interaction with that woman less favorably. For women, the opposite is observed, with non-materialistic women reacting more negatively to the interaction.
机译：四项研究为一个过程提供了一个妇女显着的消费可以作为辩态主义人的威胁行为的进程的证据，通过对浪漫伴侣的财务标准的提高看法来威慑对隶属性的行为。唯物主义男性报告利用地位和资源来吸引女性超过非物质性的人。因此，唯物主义男性可以利用有关妇女地位相关的信息的信息，以更好地校准其经济上导向的交配努力。差异注意女性奢侈品牌物品的更加微妙展示似乎驱动了与明星消费的女人的社会互动方面的唯物主义的人。一个女人的显着的消费会导致物质主义的男性对那个女人的互动率较不利。对于女性来说，观察到相反，非物质妇女对相互作用更加负面反应。

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