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The effect of fertility on loss aversion

机译：生育率对损失厌恶的影响

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Loss aversion is the tendency to be more sensitive to losses than comparable gains. Recent work has shown that men's loss aversion can change when they have a currently activated mating motivation. The current research examined whether women's sensitivity to loss might be influenced by the hormones that regulate fertility, which are known to activate intra-sexual competition and mating motivation. Three studies found that women became less sensitive to loss at peak fertility-near ovulation-in some contexts. Ovulating women reported being less upset at the prospect of losing hypothetical amounts of money and products (e.g., laptop, tennis shoes), as well as accepted lower selling prices for a picture frame, an indication of decreased loss aversion. We also uncovered a theoretically-derived boundary condition for this effect: ovulation led women to become more loss averse when the product was directly relevant for enhancing attractiveness (e.g., lipstick).
机译：损失厌恶是对损失更敏感的倾向而不是比较的收益更敏感。最近的工作表明，当他们有目前激活的交配动机时，男性的损失厌恶可能会发生变化。目前的研究检测了女性对损失的敏感性可能受到调节生育能力的激素的影响，已知已知激活性竞争和交配动机。三项研究发现，在一些背景下，妇女对峰值生育率近的峰值损失敏感。排卵妇女在失去假设金额和产品的前景（例如，笔记本电脑，网球鞋）的前景，以及接受相框的销售价格的前景，令人沮丧的妇女对销售价格下降，这是一个降低损失厌恶的指示。我们还揭示了理论上衍生的边界条件，为此效果：排卵LED女性在产品直接相关时变得更加损失，以提高吸引力（例如，唇膏）。

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