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首页> 外文期刊>Journal of Business Research >Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions
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Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions

机译：实现亚撒哈拉非洲公司的快速国际化：埃塞俄比亚航空公司在挑战条件下的行动

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摘要

Having expanded their global operations, many African firms have begun to appear on the radar screens of multinational players. The distinctive nature of the African continent has directed these firms to follow unconventional paths to internationalization. This study explores the strategies employed by Ethiopian Airlines to overcome the challenges of its operating environment and to achieve rapid internationalization. These strategies were shaped by the act of leveraging accumulated capabilities to meet regional and global demands. In this context, the implementation of a special management structure was instrumental for supporting effective decision making, guiding airline operations, building effective customer-oriented service, and quickly expanding a global network. Finally, the implications of this research will be used to define successful routes for other African firms.
机译：扩大了他们的全球业务，许多非洲公司已经开始出现在跨国玩家的雷达屏幕上。非洲大陆的独特性质指示这些公司遵循非传统的国际化途径。本研究探讨了埃塞俄比亚航空公司雇用的策略，以克服其运营环境的挑战，实现快速的国际化。这些策略是通过利用积累能力来满足区域和全球需求的行为。在这种情况下，实施特殊管理结构的实施是支持有效决策，指导航空公司运营，建立有效的客户的服务，并迅速扩展全球网络的工具。最后，本研究的含义将用于定义其他非洲公司的成功路线。

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