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首页> 外文期刊>Journal of Business Research >Customer participation, and green product innovation in SMEs: The mediating role of opportunity recognition and exploitation
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Customer participation, and green product innovation in SMEs: The mediating role of opportunity recognition and exploitation

机译：客户参与，和中小企业的绿色产品创新：机会认可和剥削的中介作用

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Small and medium enterprises (SMEs) often face substantial pressure from their customers on issues of environmental sustainability but lack the resources and capabilities to offer innovative green products. To address this dilemma, we propose that customer participation can serve as a viable way of co-opting customer pressure and promoting green product innovation in SMEs. Drawing on the literature on stakeholder engagement and the entrepreneurship process, we suggest that customer participation enhances green product innovation by facilitating the recognition and exploitation of opportunities on the part of SMEs. An analysis of a dataset of 195 SMEs in China lends support to our hypotheses. Our findings have important theoretical and practical implications for green product innovation and stakeholder management.
机译：中小企业（中小企业）往往对客户的大量压力造成环境可持续性问题，但缺乏提供创新绿色产品的资源和能力。为了解决这种困境，我们建议客户参与可以作为共同选择客户压力和促进中小企业绿色产品创新的可行方式。借鉴利益相关者参与和创业过程的文献，我们建议客户参与通过促进中小企业的机会的认可和开发来增强绿色产品创新。中国195年中小企业数据集分析借给我们的假设支持。我们的研究结果对绿色产品创新和利益相关方管理有重要的理论和实践意义。

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