Technology, brand and people: Branding, identity, image and reputation in the emerging technology-mediated world

Pantano Eleonora; Dennis Charles; Melewar T. C.

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Technology, brand and people: Branding, identity, image and reputation in the emerging technology-mediated world

机译：技术，品牌和人：新兴技术介导的世界的品牌，身份，形象和声誉

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来源
《Journal of Business Research》 |2020年第10期|410-411|共2页
作者
Pantano Eleonora; Dennis Charles; Melewar T. C.;
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Univ Bristol Bristol Avon England;

Middlesex Univ London England;

Middlesex Univ London London England;

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正文语种 eng
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Technology, brand and people: Branding, identity, image and reputation in the emerging technology-mediated world

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