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Differentiation strategies in agribusiness - A configurational approach

机译:农业综合企业的差异策略 - 一种配置方法

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This paper uses a configurational perspective to examine high perceived value differentiation strategies of agribusiness in Latin America. Relying on information collected through interviews and a survey conducted with 200 firms, we explore the elements of the differentiation strategies adopted by the firms in this empirical context. We apply fsQCA to uncover asymmetric, complex causality. The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives that the surveyed firms pursue to obtain higher perceived value than their competitors.
机译:本文采用了一种配置视角来检查拉丁美洲农业综合企业的高感知价值差异策略。依靠通过访谈收集的信息和200家公司进行的调查,我们探讨了本公司在本实证背景下采用的差异化策略的要素。我们申请FSQCA以发现不对称,复杂的因果关系。这些调查结果为学者和从业者提供了有趣的见解,说明了被调查的公司追求比竞争对手更高的感知价值的战略举措。

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