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首页> 外文期刊>Journal of Business Research >When interchangeability between providers and users makes a difference: The mediating role of social proximity in collaborative services
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When interchangeability between providers and users makes a difference: The mediating role of social proximity in collaborative services

机译：当提供者和用户之间的互换性产生差异：社会邻近地区在协作服务中的中介作用

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摘要

This article examines the role of interchangeability between service providers and service users in the context of collaborative services (the exchange of services between peers intermediated by an online platform). Based on the construal level theory, our model proposes the influence of interchangeability on trust and, in turn, on intention to participate, through the mediating effect of social proximity. The results of the empirical analysis, an online survey conducted on 222 accommodation rental participants (both hosts and travelers), confirm the mediating role of social proximity. This research extends the literature on collaborative consumption by ex-amining how interchangeability can impact participants' attitude and behavior. It also contributes to the construal level theory by suggesting a new antecedent (i.e., interchangeability) of social proximity. Managerial implications are discussed and, in particular, it is suggested that platforms encourage their users to experience both sides of the exchange in order to impact positively future participation.
机译：本文介绍了在协作服务的背景下的服务提供商和服务用户之间的互换性的作用（在线平台中间的同行之间的服务交换）。基于构建级理论，我们的模型提出了互换性对信任的影响，而不是参与的意图通过社会接近的调解效应。经验分析的结果，在222个住宿租赁参与者（寄宿和旅客）进行的在线调查，确认了社会接近的调解作用。本研究通过前进性如何影响参与者的态度和行为来扩展了对协作消费的文献。它还通过建议社会接近的新的前一种（即互换性）来有助于构建水平理论。讨论了管理的影响，特别是建议平台鼓励他们的用户体验交换的两侧，以便影响未来的未来参与。

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